Marketing Director

Job Title: Marketing Director

Location: Springfield, Missouri

Department: Marketing

Reports to: Vice-President

Status: Full-time (Exempt)

Job Summary:

We are seeking a high-performing, strategic Marketing Director to lead our marketing team and drive integrated, data-informed marketing initiatives. This role is responsible for developing and executing marketing strategies that support sales growth, customer engagement, and brand strength while collaborating closely with key internal partners including Sales, IT, Purchasing & Replenishment, Events & Education, and Store Merchandising & Operations.

The ideal candidate is an experienced marketing leader with a proven ability to manage and inspire teams, align stakeholders across departments, and leverage Salesforce Marketing Cloud to deliver measurable business outcomes.

Duties/Responsibilities:

Leadership & Team Development

Lead, mentor, and develop a high performing marketing team, fostering a culture of accountability, creativity, and continuous improvement.
Guide professional development and succession planning within the marketing department.

Strategy & Execution

Help define and articulate company branding and develop and execute comprehensive marketing strategies aligned with company objectives.
Oversee campaign planning, execution, and performance measurement across multiple channels (email, digital, promotions, events, and retail support).
Balance long-term brand strategy with short-term revenue-driving initiatives.

Cross-Functional Collaboration

Partner closely with Purchasing to support product launches, promotions, and merchandising initiatives.
Collaborate with Events & Education to promote training programs, live events, and educational content.
Work with Sales leadership to align marketing efforts with field needs, pipeline development, and customer engagement.
Coordinate with Store Operations to ensure marketing initiatives are operationally feasible and effectively executed in-store.
Partner with IT to support marketing technology, data integration, and system enhancements.

Marketing Technology & Analytics

Lead the use and optimization of Salesforce Marketing Cloud, including audience segmentation, journey building, and automation.
Use data and analytics to evaluate campaign effectiveness, customer behavior, and ROI.

Required Education/Skills/Abilities:

Required

Bachelor’s degree in marketing, business, or a related field.
7+ years of progressive marketing experience, with at least 3+ years in a leadership role.
Demonstrated experience leading and developing marketing teams, managing vendors, and collaborating with cross-functional stakeholders.
Expert-level proficiency in Salesforce Marketing Cloud and proven experience in B2B and B2C commerce marketing.
7+ years of experience architecting and leading high-scale marketing automation strategies within enterprise-level platforms (e.g., Salesforce Marketing Cloud, HubSpot Enterprise, or equivalent). Proven track record of leveraging these tools to drive measurable revenue growth and data-driven decision-making.

Preferred

Experience in retail, distribution, or multi-location environments.
Strong understanding of customer lifecycle marketing and omnichannel campaigns.
Change management experience within marketing or digital transformation initiatives.
Current platform-specific expert certifications, such as "Salesforce Certified Marketing Cloud Consultant," "HubSpot Reporting/Marketing Software Certification," or equivalent.

Skills & Competencies

Strategic thinker with strong executional discipline.
Excellent communication and stakeholder management skills.
Data-driven decision-maker with strong analytical abilities.
Collaborative leader who can influence without authority.
Comfortable navigating ambiguity and managing competing priorities.

Physical Requirements:

Lifting
Standing/bending
Pushing/Pulling
Amount of weight expected to handle and frequency (10-20 lbs occasionally, etc.)
Other physical requirements or abilities needed

Why Join Us

Opportunity to shape and lead a marketing department.
High level of cross-functional visibility and impact.
Collaborative environment that values innovation and continuous improvement.
Competitive compensation and benefits package.

SSG Full-Time Benefits:

Health, Dental, Vision, Life, and AD&D Insurance available
Health Savings Account or Flexible Spending Account
Employee Assistance Program
401 (k) Retirement Plan - SSG matches 50% of the employee’s contributions up to 2% of their yearly income
PTO
Holiday pay
Sam’s Club membership for you and a friend or family member
Discounts on exclusive hair products
Employee referral program - $1,000 potential earnings per referral

SSG is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer. Candidates are considered for employment with SSG without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status, or other classification protected by applicable federal, state or local law.

SSGassociates