Manager of Content, Store Experiences – Beauty & Salon

The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales. This role leads to the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling. Use content to drive store traffic, event attendance, and customer engagement Partner with Sales & Education teams to align content with event sales goals and key moments Amplify product launches, services, and promotions through event storytelling Track and optimize content performance to improve reach and conversion Provide tools and guidance for store teams to capture and share content locally Create simple frameworks and templates to ensure consistent, high-quality content Elevate field capability in social storytelling and content creation Partner with Manager of Event & Experiences, Brands, Merchants, Pro Team, and Education to align on event storytelling Collaborate with marketing to ensure content supports broader campaigns Ensure alignment between in-store experiences and digital presence Partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores Attends PR Event, Marketing, and Event Meetings

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