Manager of Content, Store Experiences – Beauty & Salon

Overview

Manager of Content, Store Experiences – Beauty & Salon

Role Summary


The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales. This role leads to the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling. Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams.

Key Responsibilities

Event Content Strategy & Execution


Travel to events and experiences to develop and execute a content strategy
Capture key moments from in-store events, brand activations, and trainings
Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic

Social Content Creation


Create and manage short-form video, photography, and social content
Ensure content is aligned to brand voice, trends, and platform best practices
Highlight artistry, services, product, and customer experiences through content
Deliver content that is engaging, authentic, and performance-driven

Traffic & Sales Impact


Use content to drive store traffic, event attendance, and customer engagement
Partner with Sales & Education teams to align content with event sales goals and key moments
Amplify product launches, services, and promotions through event storytelling
Track and optimize content performance to improve reach and conversion

Team & Field Enablement


Provide tools and guidance for store teams to capture and share content locally
Create simple frameworks and templates to ensure consistent, high-quality content
Elevate field capability in social storytelling and content creation

Cross-Functional Partnership


Partner with Manager of Event & Experiences, Brands, Merchants, Pro Team, and Education to align on event storytelling
Collaborate with marketing to ensure content supports broader campaigns
Ensure alignment between in-store experiences and digital presence
Partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores
Attends PR Event, Marketing, and Event Meetings

Content Management & Organization


Manage and organize a central content library for events and experiences
Ensure content is accessible for reuse across teams and platforms
Maintain consistency in quality, tone, and brand representation

Qualifications


Strong creative eye for content, storytelling, and visual trends
Deep understanding of social media platforms and content performance
Ability to connect content to traffic, engagement, and sales outcomes
Highly organized and able to manage multiple events and timelines
Collaborative, energetic, and hands-on
Ability to travel more than 50% of the time and be available to work weekends to support events & experiences

Pay Range

USD $81,000.00 - USD $135,000.00 /Yr.